The site, along with the rest of the Oath division (renamed Verizon Media Group in 2019), continued to struggle under Verizon. Jeff D'Onofrio, Tumblr's president and COO, took over leading the company. Karp announced in November 2017 that he would be leaving Tumblr by the end of the year. ![]() Verizon Communications acquired Yahoo in June 2017, and placed Yahoo and Tumblr under its Oath subsidiary. Advertising sales goals were not met and in 2016 Yahoo wrote down $712 million of Tumblr's value. David Karp remained CEO and the deal was finalized on June 20, 2013. Many of Tumblr's users were unhappy with the news, causing some to start a petition, achieving nearly 170,000 signatures. to acquire Tumblr for $1.1 billion in cash. On May 20, 2013, it was announced that Yahoo and Tumblr had reached an agreement for Yahoo! Inc. This launch came only two months after Tumblr announced it would be moving towards paid advertising on its site. In June 2012, Tumblr featured its first major brand advertising campaign in collaboration with Adidas, who launched an official soccer Tumblr blog and bought ad placements on the user dashboard. Arment left the company in September 2010 to work on Instapaper. Tumblr was launched in February 2007, and within two weeks had gained 75,000 users. As none had done so after a year of waiting, Karp and developer Marco Arment began working on their own platform. Karp had been interested in tumblelogs (short-form blogs, hence the name Tumblr) for some time and was waiting for one of the established blogging platforms to introduce their own tumblelogging platform. Tumblr app users spent an average of almost 118 monthly minutes on the social app, ranking behind Facebook, Snapchat, Instagram, Twitter, and Reddit.Tumblr (original logo shown) was founded by David Karp (left) and Marco Arment (right).ĭevelopment of Tumblr began in 2006 during a two-week gap between contracts at David Karp's software consulting company, Davidville. ![]() Despite Tumblr being a relatively niche social network, its users used to be highly engaged until the content ban at the end of 2018 - however, as of March 2019, U.S. ![]() The website uses the followers-based system made famous by Twitter, where interested users can follow other users' blogs, whether they are friends, strangers or even celebrities.ĭue to its fast-pace communication style, multiple mediums and heavy use of sometimes specific imagery, pop-culture references and slang, Tumbler is unsurprisingly most popular among young Millennials. Another function permits communication between different accounts, although users can also chose to keep their content private. The social media function allows users to “like” and/or reblog a post. The platform supports several different types of posts, such as text posts, whether plain or accompanied by images, hyperlinks or videos, but also photo posts, quote posts, link post, chat posts, audio posts and video posts, whether uploaded from a device or imported from websites such as Vimeo or YouTube. Tumblr’s blog-like function allows account-holders to use the platform in order to create diaries of their daily lives, to post different types of information that inspires them, as well as to liveblog about events as they happen or about TV shows as they are aired. dollars, a far cry from the billion-dollar acquisition in 2013. In August 2019, Automattic (parent company of blogging platform WordPress) purchased Tumblr for less than 3 million U.S. This decision has been Tumblr's undoing, as visitor numbers and community engagement dropped amongst public backlash. As of the same period, the website had almost 376 million unique visitors worldwide - a stark decline since December 2018, when the company decided to ban adult content on its platform. As of July 2019, the platform had surpassed 472 million registered accounts. in June 2013 for the sum of 1.1 billion U.S. ![]() Due to the company’s almost immediate success and popularity, it was acquired by technology giant Yahoo! Inc. Tumblr is a New York-based internet platform, part microblog, part social network, which was created by web developers David Karp and Marco Arment and launched in 2007.
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